Louis Vuitton Unveils The Louis Ship in Shanghai

Louis Vuitton has docked a remarkable new installation in Shanghai’s bustling Jing’an district. Named The Louis, this striking three-story flagship store, located just off Wujiang Road, stands out with its metallic Monogram-clad exterior, stacked like an oversized trunk formation. From a distance, it resembles more of a vessel than a conventional retail space.

Exploring The Louis

The entrance to this unique space is an immersive archway made of Louis Vuitton’s iconic monogram canvas trunks, leading visitors into an extraordinary experience. Inside, the store extends beyond just retail, creating an immersive journey that blends cultural exhibitions with luxury.

Visionary Journeys Exhibition

The ground floor of The Louis opens with the “Visionary Journeys” exhibition, a collaboration with architect Shohei Shigematsu and architecture firm OMA. The exhibition spans two levels and explores the rich history of Louis Vuitton, highlighting key themes like fragrance, literature, sport, and travel. The design of the exhibit emphasizes the feeling of movement through various ‘transitional’ spaces, with one section pairing archival perfume bottles alongside contemporary fragrances, and another showcasing custom trunks made for athletes and writers.

The Second Floor Experience

On the second floor, the retail experience flows seamlessly into the exhibition. Here, collections for both women and men are displayed in an open, gallery-like space, accompanied by personalization stations where visitors can create their own bespoke items with hot-stamp motifs exclusive to Shanghai. Artisans also demonstrate their craft in real-time, adding a hands-on element to the shopping experience.

Le Café Louis Vuitton

Upstairs, Le Café Louis Vuitton offers a sophisticated menu curated by chefs Leonardo Zambrino and Zoe Zhou. The dishes reflect both French and Chinese culinary influences, featuring items like monogrammed dumplings, citrus-cured seabream, and delicate pastries with subtle logo accents. The café presents a perfect blend of luxury and local flavor.

Accessing The Louis

The Louis officially opens its doors on June 28, and visitors can access the space by booking a timed reservation through the