Gigi Hadid Unveils Retro Beach Collection for Havaianas

Gigi Hadid’s new collaboration with Havaianas introduces a nostalgic beach capsule just in time for summer. Having recently joined the brand as a global ambassador, Hadid now takes on the role of creative director for this vibrant new line. The collection embraces retro charm with flip-flops featuring sunset-inspired prints, evoking a sense of dreamy beachside vibes.

Creative Collaboration with a Vintage Touch

As a self-proclaimed ‘beach kid,’ Hadid’s personal connection to the collection shines through. She shared her excitement, revealing that her 15-year-old self would have been thrilled to be part of this iconic brand’s creative process. The capsule’s campaign captures a vintage pin-up aesthetic, transporting classic glamour to a sunny beach backdrop.

The Collection

Comprising four distinct flip-flop designs, the Gigi Hadid x Havaianas capsule reimagines the classic Top and Slim Square silhouettes with Hadid’s artistic input. Each pair showcases ocean wave and sky motifs in soft hues of orange, yellow, lilac, blue, and green—a color palette reminiscent of a vintage postcard. Adding a personal touch, Hadid’s signature appears on each sole. The packaging, reflecting the collection’s retro theme, features illustrated boxes adorned with beachy elements, a custom hanger, and a collectible postcard.

Launch Event

The capsule was officially launched with an exclusive event in New York City. Despite the rainy weather, Hadid made a memorable entrance at the Altro Paradiso venue in SoHo, dressed in a white tweed Marc Jacobs mini dress paired with the capsule’s signature butter-yellow flip-flops. Her old-Hollywood-inspired beauty look, including a curled bob and sun-kissed skin, perfectly complemented the vintage feel of the collection. The launch party also saw celebrity guests such as Olivia Palermo and Brazilian TV star Sabrina Sato, celebrating the supermodel’s new venture.

As a treat for fans, Havaianas offered a one-day online sale with the flip-flops priced at just $15, further enhancing the excitement surrounding the collection.