Exploring Bella Hadid’s New Fragrance Line, ‘Ôrebella’: A Comprehensive Review

After a successful debut in the US, Bella Hadid’s fragrance brand, ‘Ôrebella, is now available in the UK. Known for her prominent modeling career and campaigns with luxury brands like Versace and Chopard, Hadid is now venturing into the beauty industry with her signature fragrance line. This marks her second business venture, after co-founding the alcohol-free beverage brand, Kin Euphorics, though Ôrebella holds a special place in her heart, inspired by her lifelong passion for fragrances and her family’s tradition of creating homemade scents.

What is ‘Ôrebella?

‘Ôrebella (pronounced ‘aura-bella’) is a fragrance line that highlights the sensory experience of scent application. It integrates themes of wellness rituals, auras, and a touch of magic, while maintaining a grounded and tangible approach to perfume-making. Each fragrance is crafted with the expertise of Firmenich and Robertet, two of the leading fragrance houses, ensuring top-quality ingredients and formulation.

The collection currently includes four distinct scents: Blooming Fire, Salted Muse, Window2Soul, and Nightcap. Perfumers Jerome Epinette, known for his work on Van Cleef and Arpel’s Patchouli Blanc, and Clement Gavarry, behind Sarah Jessica Parker’s Lovely, collaborated to create these unique fragrances.

The Unique Formula

‘Ôrebella’s fragrances stand out due to their alcohol-free nature, a feature that many luxury perfume houses are now exploring. The standout aspect of the formula is its bi-phase structure, which consists of a nourishing layer of plant oils such as almond and jojoba, topped with fragrance and essential oils. This formulation makes the fragrance lighter and more moisturizing compared to typical perfumes, ideal for daily wear.

To use, shake the bottle well to mix the two layers before spraying the fragrance onto your skin. It provides a refreshing, almost milky texture that absorbs quickly and leaves a subtle, glow-like finish.

How to Apply

To apply, shake the bottle to mix the two layers, then spritz the perfume directly onto areas like the chest, neck, and shoulders. Be cautious not to spray it on your clothes, as the milky consistency might leave marks. Once massaged in, the fragrance dries swiftly, providing a healthy, radiant glow that feels like a second skin.

The Fragrances

• Salted Muse: This scent carries a cool, 1970s bohemian vibe, with earthy, woody notes, and a hint of coastal sea air. Key ingredients include sea salt, olive tree accord, and lavender.
• Blooming Fire: A vibrant blend of white florals, reminiscent of a sun-soaked island retreat. Jasmine, Tahitian monoi flowers, and patchouli make up its main components.
• Window2Soul: The softest of the collection, this fragrance features powdery, vanilla-milk tones with delicate hints of tonka bean, geranium, and Damask rose.
• Nightcap: Creamy and velvety, this scent opens with a surprising fizzy cola note, complemented by sandalwood, cardamom, and vanilla for a comforting, cozy finish.

The Verdict

Ôrebella’s alcohol-free formula and bi-phase design offer something new to the world of fragrances. Collaborating with renowned perfumers, the line avoids overly sweet compositions, instead providing modern, sophisticated, and cool scents. Personally, I found that the fragrance lasted a few hours with just two spritzes, and I often layered it with another perfume for longer wear.

For those who enjoy a quick, no-fuss fragrance experience, Ôrebella’s application might seem a bit time-consuming. However, the extra effort creates a grounding ritual, offering a peaceful moment before starting the day. On the downside, the cap can be tricky to open and may require some careful handling. Reapplying also becomes challenging if you’re covered up, but aside from these minor inconveniences, ‘Ôrebella is a fragrance line that will surely make its mark. I’ve particularly enjoyed wearing Nightcap, and the compliments I’ve received are proof that Hadid has created something truly special.