BEAUTY

Hair masks and face masks share many similarities, with the main distinction being that the former is applied exclusively to the hair. A hair mask serves as a potent conditioner that strengthens and enhances the health of your hair, leaving it shinier and more vibrant. Once applied, the mask penetrates each strand, nourishing it from the inside out. Hair masks are versatile, suitable for all hair types, ages, and even grey hair. If your hair has been damaged by chemicals or excessive heat, a hair mask can aid in repairing and restoring its health. The powerful impact of a hair mask is largely attributed to the natural butters and oils it contains. Unlike regular conditioners, hair masks have a higher concentration of these nourishing ingredients, allowing them to deliver better results in a shorter amount of time. Once applied, the mask can be left on for extended periods—up to overnight—without causing any harm. With regular use, a hair mask can reduce breakage and slow down hair loss. Furthermore, deep conditioning masks can promote faster hair growth, replacing lost strands more quickly. Where to Buy the Best Hair Masks With numerous outlets claiming to offer the best hair masks, it can be […]

As you step into the stunningly renovated Waldorf Astoria New York—set to reopen on September 1st—you’ll immediately notice a warm, woody fragrance with subtle hints of whiskey. This scent captures both the essence of Old New York and its contemporary revival, where dark wood tones and touches of gold evoke a sophisticated, club-like atmosphere beloved by city dwellers. Once you catch this inviting aroma, you’ll likely head straight to the front desk to inquire about taking some home. Officially named 301 Park—a nod to the hotel’s iconic address—this fragrance is available as a candle and diffuser, designed to bring the Waldorf’s unique ambiance into any space. A Collaboration Rooted in the Roaring Twenties In partnership with Fueguia 1833, the hotel crafted a scent that pays homage to the 1920s. Founder Julian Bedel described 301 Park Avenue as “inspired by the golden age of music,” aiming to evoke the intimate feel of a private Cole Porter concert. This tribute reflects the hotel’s rich cultural history, conjuring images of cocktails shaking in the legendary Peacock Alley Bar and glamorous champagne-gilded ballrooms hosting unforgettable parties. The fragrance is destined to become a timeless symbol of New York’s golden era. Balancing Tradition with Modern Elegance […]

Sparxell, a leading innovator in plant-based colourants, has been awarded a €1.9 million grant from the European Innovation Council (EIC). This funding will support the company’s expansion of product development. Advancing Sustainable Colour Technology Based in Cambridge, Sparxell focuses on revolutionizing the colourants industry by offering sustainable alternatives to synthetic dyes used in fashion and cosmetics. The new financial backing will help the company tackle key technical challenges in scaling its natural colourants, which are biodegradable and free from fossil-based chemicals. The EIC grant is part of the Council’s mission to support transformative innovations that address pressing global issues. Sparxell aims to capture a substantial share of the global $48 billion colourant market with its groundbreaking technology. Growing Commercial Validation Since its spin-off from the University of Cambridge in 2023, Sparxell has rapidly established itself in the market. It has successfully completed over 25 fully-funded pilot projects with prominent global brands across various industries, receiving strong commercial validation. Scaling Up Production With its first million in sales on the horizon, Sparxell is poised for significant growth. The EIC funding will enable the company to increase its production capacity to tonne-level output in 2025, setting the stage for its first commercial launches […]

Ulta Beauty has raised its annual profit projection after exceeding expectations for its quarterly performance, driven by a combination of lower inventory losses and new product launches, including Milk Makeup and K-Beauty skincare brands. These efforts have bolstered consumer demand at their stores. Following the announcement, Ulta Beauty’s stock saw an uptick of approximately 8% in after-hours trading. The cosmetics retailer reported an increase in sales, particularly from younger shoppers drawn to trendy and affordable brands like Elf Beauty. To further engage customers, Ulta has enhanced foot traffic by introducing celebrity-backed brands, such as Fenty Beauty from Rihanna, while also making strategic investments in marketing and digital platforms. As a result, the company now expects annual profits to fall between $22.65 and $23.20 per share, up from its previous forecast of $22.50 to $22.90 per share. For the quarter, Ulta Beauty posted sales of $2.85 billion, surpassing analysts’ estimates of $2.79 billion, according to data from LSEG. The company’s comparable sales grew by 2.9% compared to the same period last year, driven by a 2.3% increase in average transaction value and a 0.6% rise in the number of transactions. Ulta Beauty’s adjusted quarterly profit came in at $6.70 per share, exceeding […]

On World Refill Day, June 16, 2025, the French beauty industry association FEBEA released a study exploring French women’s perceptions of refillable cosmetic products. The research aimed to gain insight into consumer expectations and the hurdles that limit the broader adoption of refillable formats, which are gradually gaining popularity. Growing Interest in Refillable Beauty Products The study surveyed 2,251 women through focus groups and discovered a rising enthusiasm for refillable personal care items. Notably, 59% of participants reported purchasing at least one refill within the past year. The typical consumer profile identified was a woman aged between 19 and 44, with a higher income, living in households of three or more members, and frequently buying cosmetics. Key Motivations Behind Purchasing Refills Environmental Impact: 70% of respondents cited reducing ecological footprints as their main reason for choosing refills. Cost Savings: 64% were motivated by financial benefits. Convenience: 39% valued the ease of use. Regarding packaging preferences, 44% favored small, capped refills designed to be poured into reusable containers, whereas 38% preferred refills that fit directly into the original product container. Barriers to Wider Adoption Despite interest, several challenges hinder more extensive use of refillable cosmetics. The primary issue, for 44% of respondents, […]

For those who cherish self-care rituals, there’s hardly anything better than indulging in a full at-home spa experience. I’m referring to an elaborate routine with over ten steps, covering everything from body care to hair and nails. While this is absolutely rewarding, during busy weekdays I prefer keeping it simple, reserving the longer pampering sessions for weekends when I can truly dedicate time to myself. Unwinding with bdy.’s New Body-Care Collection Last Wednesday was particularly hectic, packed with work commitments and events across New York City—positive yet nonstop. After a long day of mental and physical demands, I finally sat down on my couch and recalled the recent arrival of the bdy. body-care collection. Though I intended to save it for a relaxed weekend, the midweek exhaustion made me eager to try it right away. I placed the pastel-hued bdy. products in my bathroom and began exploring them. The lineup featured the Glow Body Buff, Foaming Oil Body Wash, Body Serum Mist, Overnight Body Serum, and Weightless Body Lotion. All products are gentle, vegan, free of parabens, lightly scented, and formulated specifically for sensitive skin. What makes them stand out is their potent skincare ingredients that deliver visible, transformative effects. Each […]

The skincare industry in India is booming, but the market risks becoming oversaturated with products. Could personalized skincare be the solution to the clutter? Emerging Customization Trends The skincare landscape has evolved significantly, with consumers now faced with an overwhelming array of products—serums, scrubs, oils, and numerous specialized creams. Traditional brands in India are increasingly challenged by a surge of homegrown labels offering tailored skincare solutions. The demand for customized products has grown rapidly, especially since the onset of the pandemic. Consumers can now choose from a variety of solutions, including hyaluronic acid-infused moisturizers, Vitamin C night creams, and acne-targeting facial serums. Whether the goal is to tackle acne, reduce wrinkles, or promote healthier hair, these products are formulated using a combination of artificial intelligence and dermatological research, all based on individual skin or hair needs. The Role of Technology and Science This intersection of technology and skincare is propelling the industry forward, despite it still being a niche market. In 2020, IncNut Digital, a commerce and content company, secured $4 million in Series A funding. This marked a significant step for the decade-old company, especially with the launch of its personalized beauty brands—SkinKraft and Vedix. “Skincare is expanding faster than […]

The luxury beauty industry in India is rapidly growing, with skincare and wellness becoming key pillars in the post-pandemic marketplace. The sector is marked by innovation, as both new and established brands tap into a market brimming with untapped potential. As the world pivots towards self-care and beauty, the luxurious world of beauty products in India is gaining momentum, with higher-end items such as gold-flaked perfumes, leather-packaged lipsticks, and rejuvenating facial serums captivating an eager consumer base. The Rise of Luxury Beauty in India In India, the luxury beauty market is still in its early stages. However, it is growing rapidly, fueled by a desire for exclusivity and quality. For many, luxury begins with lipstick, which for decades has served as a woman’s first step into high-end cosmetics. According to Vivek Sahni, co-founder and CEO of Kama Ayurveda, the allure of luxury products isn’t just the color or texture; it’s the experience and the brand’s narrative. Sahni notes that while the Western world has created this

In a landscape where beauty trends shift almost daily and new products flood the market at a dizzying pace, K-Beauty has maintained a remarkable consistency in popularity across India. While many trends come and go with fleeting attention spans, the allure of Korean skincare and cosmetics continues to capture hearts and routines alike. The Enduring Appeal of K-Beauty From the iconic ‘glass skin’ effect to the subtle no-makeup makeup look, K-Beauty introduces innovative blends of ingredients in toners and serums that keep users coming back. Despite the booming Indian beauty market and rapid changes propelled by direct-to-consumer brands and Instagram trends, Korean beauty products have managed to retain their foothold. Notable examples include the cult-favorite sunscreen brand Beauty of Joseon, recently launched on Reliance Retail’s Tira Beauty, and Innisfree, celebrated for its hydrating sheet masks and Jeju Island-sourced ingredients, now endorsing actress Wamiqa Gabbi as its face in India. Tracing the K-Beauty Journey in India The fascination with Korean beauty products began gaining momentum globally around 2010-2011, especially with the rise of the BB Cream—a versatile product combining concealer, moisturizer, and sunscreen. Though the BB Cream itself wasn’t invented in Korea, it was South Korea that perfected and popularized it worldwide. […]

Introduction to Flower Gardening Creating a flower garden can be a rewarding way to express your creativity while enhancing the beauty of your home. With careful planning and some essential knowledge, anyone can cultivate a stunning floral display. Choosing the Right Location The initial step in establishing your flower garden is selecting an appropriate spot. Look for an area that receives ample sunlight, ideally at least six hours a day, and has well-draining soil. Ensure that the location is easily accessible for maintenance and watering. Determining Your Flower Choices Once you have identified your garden’s location, consider the types of flowers you wish to grow. Research various species to understand their growing requirements, including sunlight, water, and soil type. Some popular choices for beginners include: Marigolds Pansies Petunias Sunflowers Preparing the Soil Healthy soil is the foundation of a thriving flower garden. Begin by testing your soil’s pH and nutrient levels. You can enhance the soil by adding compost or organic matter to improve its texture and fertility. Be sure to remove any weeds or debris before planting. Planting Your Flowers The next step is to plant your chosen flowers. Follow the specific planting guidelines for each species, including depth and […]