Waldorf Astoria Unveils Signature Candle Blending History and Modern Luxury

As you step into the stunningly renovated Waldorf Astoria New York—set to reopen on September 1st—you’ll immediately notice a warm, woody fragrance with subtle hints of whiskey. This scent captures both the essence of Old New York and its contemporary revival, where dark wood tones and touches of gold evoke a sophisticated, club-like atmosphere beloved by city dwellers. Once you catch this inviting aroma, you’ll likely head straight to the front desk to inquire about taking some home. Officially named 301 Park—a nod to the hotel’s iconic address—this fragrance is available as a candle and diffuser, designed to bring the Waldorf’s unique ambiance into any space.

A Collaboration Rooted in the Roaring Twenties

In partnership with Fueguia 1833, the hotel crafted a scent that pays homage to the 1920s. Founder Julian Bedel described 301 Park Avenue as “inspired by the golden age of music,” aiming to evoke the intimate feel of a private Cole Porter concert. This tribute reflects the hotel’s rich cultural history, conjuring images of cocktails shaking in the legendary Peacock Alley Bar and glamorous champagne-gilded ballrooms hosting unforgettable parties. The fragrance is destined to become a timeless symbol of New York’s golden era.

Balancing Tradition with Modern Elegance

The fragrance masterfully blends fresh florals and bright citrus notes with classic woody undertones, symbolizing the hotel’s restoration and a new chapter of modern luxury. This olfactory celebration honors the Waldorf’s illustrious past and promising future, echoing the legacy of famous residents like Cole Porter, Nikola Tesla, and Marilyn Monroe. It’s a scent as majestic as the stories embedded in the hotel’s walls.

The Revival of an Icon

After nearly ten years and a billion-dollar renovation, the new Waldorf Astoria is generating buzz. Alongside acclaimed chefs and skilled mixologists, this signature scent enhances the overall guest experience, bridging the gap between history and the present day.

As the hotel’s managing director Luigi Romaniello expressed, “This fragrance pays tribute to the vibrant spirit of the Golden Age, inspired by Park Avenue’s iconic stature and the cultural legends who shaped this city. It captures the timeless elegance of the past while embracing the luxury and innovation defining Waldorf Astoria New York for today’s travelers and generations to come. We are excited to introduce this sensory journey as part of our hotel’s new era.”

Courtesy of the Waldorf Astoria.