Zara McDermott’s Rise Brand Expands to In-Store Sales After Online Success

Zara McDermott, the TV personality behind the Rise brand, has launched a new collection of athleisure and summer fashion, marking its in-store debut at New Look after gaining popularity online. The collection, available both in-store and online, builds on the brand’s best-selling athleisure essentials, featuring versatile leggings and tops designed for active, on-the-go lifestyles.

New Collection Features Vibrant Styles

The latest drop adds a vibrant, feminine touch to the Rise brand’s aesthetic, with a color palette that includes the season’s trending butter yellow, complemented by shades of sage green and pops of soft pink. These colors bring a fresh, lively energy to the brand’s signature look.

Stripes play a key role in this collection, featured in items like oversized boxy shirts and matching short co-ords, along with coordinating scrunchies. The collection is available in sizes 8-22 in stores and sizes 8-18 online, with prices ranging from £22 to £45.

Commentary from Zara McDermott

McDermott, known for her appearance on Love Island, expressed her excitement, saying, “This is our third drop, and it’s definitely the most vibrant one yet. We’ve brought back our super-soft scuba fabric in new styles, elevated our activewear with fresh cuts, and introduced striped shirt and short sets perfect for travel or lounging.”

Collaborative Effort with Luminoso Brands

Produced in collaboration with Luminoso Brands, the collection also received praise from the company’s managing director, Gavin Foster, who highlighted the strong partnership with New Look and McDermott. He stated, “Both New Look and Zara have been fantastic in helping grow this partnership, and we’re excited for what’s next.”

The Rise brand initially launched in 384 Tesco F&F Clothing locations across the UK in April 2024, marking a successful first phase in its retail journey.