Why Beauty is the New Frontier for Luxury in India

The luxury beauty industry in India is rapidly growing, with skincare and wellness becoming key pillars in the post-pandemic marketplace. The sector is marked by innovation, as both new and established brands tap into a market brimming with untapped potential. As the world pivots towards self-care and beauty, the luxurious world of beauty products in India is gaining momentum, with higher-end items such as gold-flaked perfumes, leather-packaged lipsticks, and rejuvenating facial serums captivating an eager consumer base.

The Rise of Luxury Beauty in India

In India, the luxury beauty market is still in its early stages. However, it is growing rapidly, fueled by a desire for exclusivity and quality. For many, luxury begins with lipstick, which for decades has served as a woman’s first step into high-end cosmetics. According to Vivek Sahni, co-founder and CEO of Kama Ayurveda, the allure of luxury products isn’t just the color or texture; it’s the experience and the brand’s narrative. Sahni notes that while the Western world has created this